The interactive effects of bitter flavor and mood on the decision to spend or save money
نویسندگان
چکیده
• Drinking a bitter beverage increases happy participants' inclination to save money. • Drinking a bitter beverage decreases unhappy participants' inclination to save money. • Priming bitterness-related concepts increases happy participants' inclination to save money. • Priming bitterness-related concepts decreases unhappy participants' inclination to save money. • Drinking a bitter beverage decreases happy participants' actual impulsive purchases.
منابع مشابه
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